Meet our Authors

Kemi Akilapa

Copywriter

Kemi Akilapa is a copywriter with over six years’ experience crafting narratives across digital, editorial and brand platforms. She holds a master’s degree in creative writing, bringing narrative craft, clarity and audience insight to strategic copy. Kemi brings commercial copywriting expertise into the higher education space, specialising in writing that enhances the educational journey, centres the student experience, and supports institutions in communicating with warmth, precision and purpose. 

Georgina

Content Specialist

Georgina works as a content specialist within the GUS network, having completed a degree in creative and professional writing. She has been a Page Turner Awards finalist on two occasions, and her commercial experience includes contractual copywriting for Arnold Clark, a prominent UK automotive company, alongside independent freelance work. Focused on making higher education accessible and engaging, she brings her expertise to UE Amsterdam to highlight the diverse programmes and opportunities available to students in a global academic landscape. 

Ben Mallinder

Content Specialist

Ben is a law graduate with over six years of experience working as a copywriter and content writer for various private and public sector organizations, including e-commerce, education and local government. 

Ben uses his copywriting skills to write informative blog posts, social media content and campaign copy across print flyers, email flows and artworks, as well as optimizing existing content with regards to SEO, tone of voice and general marketing direction.