Published 26 September 2023

Why is business education important in today’s world?

Whether you’re an aspiring entrepreneur or want to become a CEO at one of your favorite companies, achieving a business education will help you to get to where you want to be. Bachelor’s, Master’s and MBA programs offer numerous benefits and will allow you to develop a significant amount of knowledge about the industry while also enhancing core business skills such as communication, time management and organization.

What is business education?

Business education involves learning the skills needed to run, manage and grow a company. By enrolling on a business program, you will learn about the various departments and components that make up a successful company ranging from an efficient and accurate accounting department all the way through to a marketing team that can deliver captivating campaigns.

Typically, if you are just starting out in your business career, you could think about pursuing a bachelor’s program which will provide you with a good foundation in the subject. More advanced students can think about enrolling on a master’s program, many of which offer particular specializations in areas such as marketing and finance, allowing you to study a course that is tailored to your goals.

For those who have significant business experience, the highly coveted MBA program is appropriate and can unlock doors to a number of potential opportunities. Not only do MBA programs teach you how to build a business, but they are also an excellent networking opportunity.

Importance of Business Education in Today’s World

In a world where business is increasingly global and fast-paced, having a solid business education is more important than ever. It equips you with the skills, knowledge, and confidence to stand out, adapt, and thrive — whether you’re leading teams, launching start-ups, or shaping the future of international markets.

Here’s how it makes a real difference:

• Opening doors to better career prospects: Graduates tap into strong industry connections, dedicated career support, and alumni networks, providing a significant advantage in landing great roles and climbing the career ladder in competitive fields.
• Getting ready for a global economy: Business schools in Germany focus on international perspectives, giving you the knowledge and skills you need to work across cultures and succeed in global markets.
• Encouraging innovation and entrepreneurship: With smaller classes and direct access to faculty, schools like UE Amsterdam nurture creative thinking and provide genuine opportunities to launch your own ventures or dive into groundbreaking projects.
• Developing leadership and people skills: Beyond the technical stuff, business programs help build leadership, teamwork, communication, and problem-solving abilities — exactly what employers are looking for worldwide.

How will business education look in the future?

As a result of the COVID-19 pandemic, much of the business education industry has moved online, with many classes being taught remotely. This is likely to stay given the benefits it offers including increased flexibility and affordability. Even before the pandemic struck, the number of students enrolling on online learning programs was increasing with AACSB reporting that online MBA programs experienced a 50% growth in 2019.

Additionally, business education programs are likely to involve more practical elements such as company visits and internships; many universities are now focusing on a learning-by-doing approach. At University of Applied Sciences Europe (UE Amsterdam), there is a strong emphasis on giving students opportunities to experience life in a business while studying. This allows them to work out what types of roles they might be interested in and will give them the chance to put their knowledge into practice.

Why Business Education Still Matters — Even for Future Entrepreneurs

You may look at the likes of Mark Zuckerberg, CEO of Facebook, and Steve Jobs, Founder of Apple, and wonder whether it’s worthwhile pursuing business education. Both entrepreneurs famously dropped out of their higher education programs and created two of the biggest global companies with little to no experience in the business world. However, the benefits of gaining a formal business qualification should not be discounted.

Alumni Success Story: Piet Hein Smit

One great example of a successful entrepreneur who has used his business qualification to build a company is Piet Hein Smit, director and owner of XXS. Piet graduated from UE Amsterdam in 1989 and by the age of 26 had built his own creative agency. That same agency now has 71 employees in an office located in Schiphol East.

Career Opportunities After Business Education

A business degree opens doors to a wide range of career paths across industries. When you study business, you develop a complete picture of how different departments — finance, marketing, operations, and HR — work together to drive success. You could find yourself in management, consulting, finance, marketing, product development, or launching your own company.

Business education also sets you up for leadership roles in start-ups, international organizations, and nonprofits — places where adaptability and solid business sense are everything. The skills you’ll build are valuable in any field, giving you the freedom to explore whatever direction excites you.

All in all, a business degree isn’t just about landing a job; it’s about positioning yourself to drive innovation, lead teams, and actually shape how organisations evolve in our connected world.

Conclusion: Should You Pursue Business Education?

Looking for a business program? UE Amsterdam offers a Bachelor of Business Administration that is designed to provide you with the skills and knowledge you need to set up your own company. Discover more about our program by visiting our website today.